What is your greater good?
The removal of singleuse plastic bags from supermarkets and retailers has been a big change for all of us
We have all had to adjust our lives, for years now we have been conditioned to expect convenience. This trend of convenience has allowed us to be less organised and less prepared and we have loved it. We have demanded it, almost everything we expect to be instant and available when we want it.
This latest move goes completely against convenience and challenges all of us to be more organised. If we want to do our shopping, we are challenged now to remember our reusable bags or accept that we will pay for more of the same at the end of our shopping experience.
We have been conditioned to do our shopping when it is convenient for us; now we have to be more organised about that choice of convenience or pay for the privilege.
The public has embraced this change and for the overwhelming majority have welcomed this without question.
Why? Why have we given up the privilege of an expected convenience so easily?
The greater good!
The simple reason that the protection of the environment is far more important than our convenience.
The environment is the greater good.
All of our moral compasses are aligned to accept that the greater good is more important than our individual needs or desires and we are willing to pay for it.
Which begs the question in our businesses
Have we defined our greater good?
Have we communicated to our potential customers what our greater good is? What we stand for? Why our customers should use our products or services over another or as an alternative to what they have done before.
Do our customers understand our greater good?
If we can make that connection, then we know that our customers will not only flock to us, but they will pay for the privilege.
Find your greater good and tell the world about it
Darren “The Greater Good” Walsh