Ever watched one of those crazy ads and think…
Do you watch ads on TV and sit there and go what was that about?
You know the ones where there is a whole family running around madly with the fridge in the background and the place is a bit chaotic and the teenage daughter is annoying the hell out of everyone by turning the music volume up using the touch pad on the fridge.
Then the brand for the fridge comes up and you go why on earth would I want to have an ad with some annoying teenager in it?
It may seem weird to you but not if you have a teenage daughter that is as annoying as that!!
If you do then the add has made a connection with you. Sure you may not be ready to race out the door and buy a new fridge with a touch pad in it, but you have made a connection with the brand.
The ad has done its job because it’s connected with the audience or in other words the ad and now the brand resonates with the audience.
Now the brand and the business has a “touch” point that can be built on.
Now we don’t all have enough money for multi-million dollar ad campaigns but lets look at the concept…
What if your business could resonate with a small portion of its target audience.
Be specific, go small, real small!
Identify one specific part of your target market?
Now, can you create a campaign through local marketing, social media or directly.
A campaign that creates resonance with that specific market. A campaign that becomes a touch point for that market
When you do you know you have connected with one part of your market
The next step, identify the next specific target market and repeat
Before long each small specific target market ads up to a large target market and each potential customer in that target market has had a “touch” point that resonated with them specifically.
Making your business one big resonating pulsing MAGNET