Do you buy your own stuff?
When things get a little chaotic in your business, either because it is going well or you’re buckling down in those tough times, it’s hard to keep everything together.
It can feel like you’re on a runaway train and no matter how hard you work you know that eventually, it is going to crash.
If you could just keep your costs down, get more productivity, increase capacity maybe get some better technology things would be easier.
But as important as these issues are and it is certainly super important to make sure they are under control they can also cause another even bigger problem.
Focusing all your attention inwards on your business can make you miss one important thing, your customer.
Staying connected to your ideal customer isn’t easy, every day there are things, events, issues that are distracting you from the real hero in your business…. Your Customer
Especially when things are a bit chaotic in your business keeping an eye on your hero is hard.
We enviably start thinking about ourselves and make decisions that help us, improve our position, make our life easier. Which is great and something you definitely should do, but not at the expenses of your customer.
Because all of these thoughts are about you and the one thing about you is that you are not your customer.
Ask yourself when was the last time you purchased your product or service? At full price? Regularly?
Keeping your thoughts on your customer when times are a bit chaotic is a real challenge but if you want the best of both worlds.
If you want more for you and more for your customers, there is one thing you need to do.
Make sure you, your staff and your business are reminded constantly about who your customer is, what their issues are, how you help them.
That includes all those fantastic operations people who might never meet a customer.
Connect them, and both you and your customers will be smiling.
Darren “Avatar” Walsh